How to plan a month of content in one afternoon

Hour one: pillars and themes

Pick three to four content pillars that map to what you sell. Assign one theme per week for the coming month.

Hour two: the idea sweep

For each pillar, write ten quick ideas. Do not judge them. Pull from client questions, objections you hear on calls, and behind-the-scenes moments.

Hour three: slot and shape

Drop the best ideas into a calendar. Decide the format for each — reel, carousel, story, static — based on what the idea needs, not what the algorithm supposedly wants.

Hour four: write the hooks

Write only the first line of every post. If the hook works, the rest writes itself later. If it does not, cut the idea now.